When the Fristads HQ reached out to me for their international customer event, I couldn’t have been happier. A few years ago, I had the pleasure of organizing a special dealer event for their Dutch branch, so to now create something for the full brand was a true honour.
We developed a concept that took guests on a journey through a century of Fristads’ workwear legacy. The event took place in Düsseldorf, alongside the A+A Fair. Yes, Düsseldorf was one big traffic jam that day… but even with a slightly delayed start, the evening turned out to be full of energy, relaxed vibes, and the perfect mix of performances, food and celebration.
I collaborated with some new partners I hadn’t worked with before and since the result was something we’re all proud of, I’d love to give them a shout-out:
- Lofthaus Düsseldorf A stunning venue, incredible service mindset, and spot-on styling.
- Expose Media: You delivered not just the tech, but the extra magic that made the show complete.
- DEINspeisesalon: What a food concept. Creative, elegant, and so flavourful.
- Blue Luna: Your artists delivered a performance that truly elevated the evening.
- Eva Johansson (Fristads): What a joy to work with you. Sweden is still high on my travel list, but that Fristads outdoor outfit you gave me will be a standard item in my suitcase for future adventures. Thank you!
𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆?
A great event isn’t about doing everything yourself. It’s about trusting others, trying new partnerships, and creating space for collective creativity. Magic happens when everyone brings their best to the table.
